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Keywords: Internationalizing SEMs
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2018) 12 (3): 233–252.
Published: 06 August 2018
... Limited Licensed re-use rights only Customer loyalty Guanxi Environmental uncertainty Internationalizing SEMs Many companies strive to build customer loyalty as one way to increase profits and reduce costs (Reichheld, 1993 ; Agustin and Singh, 2005 ; Watson et al., 2015...
