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Keywords: Life insurance
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Journal Articles
The effect of service innovation on customer behavioral intention in the Taiwanese insurance sector: the role of word of mouth and corporate social responsibility
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (3): 341–360.
Published: 27 January 2020
... on customer behavioral intention and examines the role of word-of-mouth (WOM) and corporate social responsibility (CSR). Design/methodology/approach This paper used a survey to assess consumer behavioral intention regarding service innovation activities from life insurance. Questionnaires were...
Journal Articles
Firm-specific internal determinants of profitability performance: an exploratory study of selected life insurance firms in Asia
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2018) 12 (4): 533–550.
Published: 10 December 2018
...Rozaimah Zainudin; Nurul Shahnaz Ahmad Mahdzan; Ee Shan Leong Purpose This study is an exploratory study investigating firm-specific internal factors that influence the profitability performance of selected life insurance firms in eight Asian countries (China, Hong Kong, Taiwan, Singapore, Japan...
Journal Articles
Does life insurance activity promote economic development in India: an empirical analysis
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 7 (1): 31–43.
Published: 11 January 2013
.... Recent studies show that the insurance industry can improve the economic growth through financial intermediation, risk aversion and generating employment. This study aims to find the relationship between life insurance industry and economic development in India. Design/methodology/approach The study...
