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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (3): 281–306.
Published: 24 January 2020
...Citra Kusuma Dewi; Zurina Mohaidin; Mohsen Ali Murshid Purpose The purpose of this paper is to identify the factors affecting consumers' online purchase intention and to explore whether there was any significant difference between the path coefficients for males and females. Design/methodology...
