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Keywords: Malls
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2018) 12 (4): 381–401.
Published: 10 December 2018
...Devinder Pal Singh Purpose The paper aims to investigate materialism as one of the retail shopping motives along with utilitarian/hedonic motivations in the Indian context. It aims to identify the key shopping motivations, which explain the shopping value in the context of malls. Furthermore...
