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Keywords: Market platforms
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Journal Articles
Collective internationalization – a new take off route for SMEs from China
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 8 (1): 29–42.
Published: 20 December 2013
...Susanne Sandberg; Hans Jansson Purpose – The purpose of this paper is to investigate the establishments of Chinese wholesale and retail market platforms in China and Europe, which create a new take-off route for SMEs from China, and to theorize on this as a new collective route...
