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Keywords: Marketing
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (4): 441–461.
Published: 18 December 2019
...Penpattra Tarsakoo; Peerayuth Charoensukmongkol Purpose This paper aims to explore the contribution of social media marketing capability on business performance of firms in Thailand. The conceptualization of social media marketing capability was developed using five aspects of the spanning...
