...Devinder Pal Singh Purpose The paper aims to investigate materialism as one of the retail shopping motives along with utilitarian/hedonic motivations in the Indian context. It aims to identify the key shopping motivations, which explain the shopping value in the context of malls. Furthermore...

...Aastha Verma Vohra; Garima Gupta Purpose The purpose of this paper is to identify the dimensions of predisposition towards foreign brands (PTFB) for Indian consumers and examine their impact on materialism/materialist value (MAT). The study further conducts an in-depth analysis of these constructs...

... at: gmoschis@gsu.edu © Emerald Group Publishing Limited 2011 Family Television Materialism Consumer researchers maintain a long‐standing interest in understanding the development of materialistic values (e.g. Belk, 1985 ; Burroughs and Rindfleisch, 2002 ; Chaplin and John, 2007 ; Ger...

... and adolescents in China. On a micro level, we delineate the impacts of financial resources and media exposure on individuals’ materialism. Based on the historical generation theory, we hypothesize differing levels of materialism, and differential mechanisms of materialistic development for the two generations...