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Keywords: Mekong delta
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2026) 20 (2): 386–404.
Published: 17 June 2025
... for individuals, this study incorporates user adaptation and innovativeness perspectives to validate a proposed research model using convenience sampling (n = 503) and a face-to-face survey of mHealth users in the Mekong Delta region of Vietnam. The SmartPLS4 package was used for data analysis...
