... adapted to the needs of the market and the customers establishes trust and networks. Cultural and market context were found to influence multinational companies (MNCs)s to standardize the quality of the products and adapt marketing mix components to the needs of consumers. Research limitations...

... in their responses to exchange rate fluctuations in their host countries. Thus this study gives an insight into when and how firms behave as the theory predicts. © Emerald Group Publishing Limited 2013 Multinational companies Manufacturing industries Production management Operations management...

... Wholly‐owned subsidiaries Home country effect Foreign direct investment Grounded theory Japan United States of America Joint ventures International investments Multinational companies Considering the exploratory nature of this study, we adopted a grounded theory approach. We interviewed...

... and technology workers (often to new destinations), and markedly improved education systems in some of the emerging economies. Offshoring Outsourcing Technology development Globalization Multinational companies Developing economies India China Multinational enterprises (MNEs) have made systemic...

... before or after the crisis. Keywords: International investments, Multinational companies, Exchange rates, South Korea 1. INTRODUCTION Investment by multinational enterprises (MNEs) across international borders may be affected by movements and volatility in exchange rates. The objective of this research...