Keywords: New product announcements
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Journal Articles
Journal of Asia Business Studies (2017) 11 (4): 368–386.
Published: 12 December 2017
...Bikram Jit Singh Mann; Sonia Babbar Purpose The purpose of this study is to study the impact of new product announcements on the shareholder value in India since; there is lack of perceptive results regarding the impact. Also, an attempt has been made to analyse the determinants of value creation...

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