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Keywords: Nutricosmetics industry
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Journal Articles
Factors affecting consumers' pro-environmental behaviour in nutricosmetics consumption: the role of perceived environmental responsibility as a mediator
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Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (5): 671–689.
Published: 24 April 2020
...-environmental behaviour Malaysian consumers CHBs Environmental self-identity Nutricosmetics industry Perceived environmental responsibility In recent years, the issue pertaining to the pro-environmental behaviour (PEB) became a global concern to reduce deterioration of the natural environment...
