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Keywords: Offline sales
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Journal Articles
Channel-specific impacts of marketing mix on private label brand equity in emerging markets
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2026) 20 (4): 1094–1114.
Published: 11 June 2026
... mix Online sales Offline sales Beauty retail Emerging markets The global beauty industry demonstrates resilience and adaptability, maintaining growth despite global economic disruptions and the COVID-19 pandemic (McKinsey and Company, 2024), while the beauty and personal care market...
