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Keywords: Online sales
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2026) 20 (4): 1094–1114.
Published: 11 June 2026
...). Understanding how CBBE is built is therefore critical, particularly in emerging markets characterized by intense competition and rapidly changing consumer preferences. Private label Customer-based brand equity Marketing mix Online sales Offline sales Beauty retail Emerging markets...
