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Keywords: Online shopping intentions
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Journal Articles
Factors influencing consumers' online shopping in China
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 7 (3): 214–230.
Published: 02 August 2013
.../methodology/approach A nationwide online survey of 503 Chinese consumers was carried out to test the proposed conceptual model of online shopping intention using hierarchical regression. The results support most of the proposed hypotheses. Findings Chinese consumers' age, income, education and marital...
