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Keywords: Organic food
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (5): 599–620.
Published: 17 April 2020
...Neeraj Dangi; Sapna A. Narula; Sandeep Kumar Gupta Purpose This paper aims to investigate the determinants of organic food buying behaviour in an emerging economy like India, where organic food yet has low market share in spite of its potential. Using the theory of planned behaviour (TPB...
