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Keywords: PPM
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Journal Articles
Exploring the switching intention of patients to e-health consultations platforms: blending inertia with push–pull–mooring framework
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (1): 15–37.
Published: 28 January 2022
..., with little attention paid to examine the switching behavior. This study aims to identify factors affecting patients’ intentions to switch from conventional mode i.e. visiting hospitals/clinics to e-health consultations. Design/methodology/approach To understand this we use the push–pull–mooring (PPM...
