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Keywords: Patient satisfaction
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Journal Articles
Patient satisfaction and brand loyalty in health-care organizations in India
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2017) 11 (1): 73–87.
Published: 03 January 2017
...Vinay Sharma Purpose This paper aims to examine the major factors affecting patients’ satisfaction and loyalty at a health-care organization in India. Design/methodology/approach A conceptual model has been developed that includes the behavioural dimensions of total quality management (TQM...
