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Keywords: Perceived knowledge
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2021) 15 (4): 559–583.
Published: 01 July 2021
... consumers’ orientation towards a lifestyle of health and sustainability (COLOHAS), attitude towards sustainable products’ (ATSP’) purchase, perceived consumer effectiveness and perceived knowledge about sustainability issues as a conceptual framework to understand comprehensively consumers’ willingness...
