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Keywords: Perceived scarcity
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (6): 1205–1227.
Published: 15 May 2023
... investigates how panic situation created by external stimuli such as perceived scarcity (PS), perceived risk (PR), news in media (NM) and social learning affect the perceived arousal (PA) among people which in turn influence the PB behaviour of customers. Data were collected from 253 customers from different...
