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Keywords: Perceived usefulness
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2023) 17 (3): 656–679.
Published: 26 July 2022
...Meharaj Banu Abdul Sathar; Malini Rajagopalan; Shaik Mohamed Naina; Satyanarayana Parayitam Purpose This study aims to investigate the relationship between perceived usefulness, ease of use and adoption of online banking by customers in the Indian context. Using the technology acceptance model...
