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Keywords: Personalization
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Journal Articles
Are you a loyal diner? Enhancing post-consumption behaviors in full-service settings through personalization, friendliness and motivation
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2025) 19 (1): 103–128.
Published: 25 November 2024
...Nurul Amirah Othman; Nik Mohd Hazrul Nik Hashim; Norzalita Abdul Aziz Purpose Personalization is a key element of restaurant innovation. Few studies in the business literature have examined its influence on table-service consumer behavior, including the factors that strengthen or weaken domain...
