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Keywords: Playful work design
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Journal Articles
Aligning HRM and artificial intelligence for innovation: insights from the aviation industry
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2026) 20 (3): 587–607.
Published: 31 December 2025
... ( AEC ), playful work design ( PWD ) and the moderating role of AI empathy, based on the resource-based view ( RBV ) and dynamic capability theory. Design/methodology/approach In total, 302 workers in Vietnam’s aviation sector participated in a quantitative, cross-sectional study. To evaluate...
