...Daria Gorshkova; Sergey Starov; Ioannis Christodoulou; Michael Christofi; Trang Phan Purpose This study aims to investigate the contrasting effects of marketing mix ( MM ) elements on customer-based brand equity ( CBBE ) for private-label ( PL ) personal care products across online and offline...

...Katsuyoshi Takashima; Changju Kim Purpose The purpose of this study is to develop and empirically test a model investigating the relationship between conflict with private label (PL) suppliers and retailers’ PL performance. The study also examines differences in the relationship based on two PL...