Keywords: Product evaluation
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Journal Articles
Journal of Asia Business Studies (2014) 8 (3): 209–232.
Published: 29 July 2014
... on product evaluation (PrEva). Further, the brand awareness, level of involvement and the COO interaction effect on consumer PrEva has also been studied to indicate the intensity of COO impact. Due to rapid globalization and reduction in trade barriers, major emerging economics from Asia witnessed entry...

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