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Keywords: Proenvironmental consumption
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2024) 18 (3): 801–825.
Published: 03 April 2024
... motive theory, this study aims to explore the individual, complementary, congruent and incongruent impacts of karmic beliefs and belief in a just world on consumers’ proenvironmental consumption. Design/methodology/approach A sample of 736 consumers was recruited by means of a mall-intercept survey...
