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Keywords: Rational influence tactics
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Journal Articles
Using rational influence tactics to build long-term relationship and acquire knowledge in B2B marketing channels: evidence from Vietnam
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2025) 19 (1): 231–249.
Published: 10 January 2025
... is an important issue in these markets. However, the mechanisms to acquire knowledge in B2B marketing channels have been underdetermined in the current literature of B2B marketing channels. Therefore, this study aims to investigate the relationship between rational influence tactics and knowledge acquisition...
