...Tri Minh Cao; Loc Thi Vy Nguyen Purpose This study aims to assess the factors that impact the adoption of artificial intelligence (AI) in the human resource (HR) recruitment procedure in Vietnam’s medium-sized firms. Design/methodology/approach Through a quantitative approach, this paper...

... education sector with far-reaching consequences (Sharkey and Beeman, 2008). Thus, to successfully respond to the labour market circumstances, universities have to be able to attract and retain their valuable human capital. University Recruitment Scale development Employer attractiveness Exploratory...