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Keywords: Revisit intention
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Journal Articles
Are you a loyal diner? Enhancing post-consumption behaviors in full-service settings through personalization, friendliness and motivation
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2025) 19 (1): 103–128.
Published: 25 November 2024
... in enhancing the effects of personalization on brand identification and revisiting intentions. Originality/value Drawing on self-categorization theory, this study introduces personalization as a key factor in improving brand identification and repeat purchase intentions in full-service restaurant settings...
