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Keywords: Rural Credit Franchisee
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 7 (1): 57–67.
Published: 11 January 2013
...Arif Khurshed; Rajaram Dasgupta; Manickaraj Malai Purpose Indian Bank, a major commercial bank in South India, has launched Rural Credit Franchisee (RCF) model for lending money to small borrowers in villages. The study aims to study the business model, the profile of ultimate borrowers...
