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Keywords: Sensory brand experience
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (4): 505–524.
Published: 07 February 2020
... experience and offers implications for branding strategy. Originality/value The present study is integrated and comprehensive, as it covers various facets of brand experience. Advertising Brand loyalty Brand experience Sensory brand experience Emotional brand experience Brand experience...
