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Keywords: Service innovation
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Journal Articles
The effect of service innovation on customer behavioral intention in the Taiwanese insurance sector: the role of word of mouth and corporate social responsibility
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Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (3): 341–360.
Published: 27 January 2020
...Jui-I Chang; Chen-Ying Lee Purpose Service innovation has been one of the essential elements to meet the customers’ requirements, but few studies discuss service innovation regarding behavioral intention in the insurance industry. This paper aims to investigate the effects of service innovation...
