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Keywords: Service recovery
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Journal Articles
Moderating role of perceived justice between employee incivility and consequences of brand hate
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2025) 19 (1): 204–230.
Published: 06 January 2025
... behavioral brand hate only influences brand detachment. Additionally, perceived justice moderates the negative relationship between employee incivility and brand hate. Overall, the results showed that employee incivility can trigger brand hate, and service recovery can reduce the negative impact of employee...
