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Journal Articles
Factors influencing consumers' online shopping in China
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 7 (3): 214–230.
Published: 02 August 2013
...Wen Gong; Rodney L. Stump; Lynda M. Maddox Purpose The purpose of this paper is to develop an understanding of the factors influencing Chinese consumers to shop online by exploring the effects of user demographic characteristics and media characteristics on shopping intention. Design...
