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Keywords: Social perceptions
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2026) 20 (3): 775–813.
Published: 09 March 2026
...-likeness and perceived interactivity into trust in AI chatbot recommendations? The stereotype content model (SCM) defines two fundamental dimensions of social perception, warmth and competence, and it reveals how warmth and competence shape individuals’ perceptions of social groups and drive...
