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Keywords: Strategy
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Journal Articles
Strategy-performance linkage: methodological refinements and empirical analysis
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2016) 10 (3): 303–317.
Published: 01 August 2016
...Jamil Anwar; SAF Hasnu Purpose Strategic typologies are applied to investigate strategy–performance relationship. The typology of Miles and Snow (1978) is one of them, but the methodology applied for identification of strategic types for archival financial data is questionable on three grounds...
Journal Articles
Information vs attractiveness cues in advertisements: OTC drugs in India and USA
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2013) 7 (2): 140–152.
Published: 26 April 2013
.... 50 ads from Grihshobha, 34 ads from Femina, 41 ads from Women's Health and 45 ads from Prevention (see Table II). Communication Corporate social responsibility Strategy Management Content analysis Social responsibility Advertisements Print...
