Keywords: Sustainability
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Journal Articles
Journal Articles
Journal Articles
Journal of Asia Business Studies 1–25.
Published: 15 June 2026
...Anna Carolina Boechat; Laura Minelli; Ricardo Morais Purpose This study aims to examine the main communication strategies adopted by Inditex and H&M Group to address accusations of greenwashing, focusing on how they communicate around corporate responsibility, sustainability and transparency...
Journal Articles
Journal Articles
Journal of Asia Business Studies (2026) 20 (3): 814–828.
Published: 24 March 2026
...Changxu Zhang; Solon Magrizos; Michail Christofi; Tran Thi Bich Hang Purpose This study aims to identify the green influencers characteristics (authenticity, expertise, similarity and attractiveness) on followers’ trust and their subsequent intentions to engage in sustainable practices through...
Journal Articles
Journal of Asia Business Studies (2023) 17 (5): 951–970.
Published: 21 December 2022
... conditions. The winemakers are remarkably advanced in implementing environmentally sustainable production and avoiding over tourism which perfectly meets their clients’ expectations. Research limitations/implications Entrepreneurial creation theory as described by Alvarez and Barney (2007) is illustrated...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Asia Business Studies (2017) 11 (4): 481–506.
Published: 12 December 2017
...Gopalakrishnan Narayanamurthy; Roger Moser; Yves Sutter; G. Shainesh Purpose Indian healthcare system, especially in rural regions, faces several problems that prevent it from achieving universal and sustainable healthcare coverage. The purpose of this paper is to capture such problems through...

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