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Keywords: Switching costs
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Journal Articles
Satisfaction, trust and loyalty: investigating the mediating effects of commitment, switching costs and corporate image
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Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2018) 12 (4): 361–380.
Published: 10 December 2018
...Harsandaldeep Kaur; Harmeen Soch Purpose The purpose of this study is to develop an understanding of the factors influencing Indian consumers’ loyalty toward mobile phone service providers by exploring the mediating roles of commitment, corporate image and switching costs on causal relationships...
