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Keywords: Technology acceptance
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2017) 11 (1): 22–40.
Published: 03 January 2017
...-banking Technology acceptance To stand out from the crowd and capture significant mind shares and market shares, nation branding has become essential. Global economic forces have made nation branding more important than ever (Jaffe and Nebenzahl, 2001). For example, what distinguishes the West...
