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Keywords: Transaction cost
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Journal Articles
Business relationship framework in Indonesia: relationship marketing vs transaction cost
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2016) 10 (1): 61–77.
Published: 04 January 2016
...Anton Agus Setyawan; Bernardinus Maria Purwanto; Basu Swastha Dharmmesta; Sahid Susilo Nugroho Purpose – This paper aims to explore business relationship framework between two companies. In this research, relationship marketing and transaction cost were used as frameworks to analyze business...
