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Keywords: Transactional leadership
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Journal Articles
Profiling contemporary marketing practices in Bangladesh
Available to Purchase
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2011) 5 (2): 161–171.
Published: 26 July 2011
... can be contacted at: aferdous@deakin.edu.au © Emerald Group Publishing Limited 2011 Contemporary marketing practices Transactional leadership Relationship marketing Emerging economy Bangladesh Hence the objectives of this study are two folds. First, this study...
