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1-4 of 4
Keywords: UTAUT
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2026) 20 (3): 739–753.
Published: 18 February 2026
... applies an extended unified theory of acceptance and use of technology ( UTAUT ) model that includes performance expectancy, effort expectancy, social influence and facilitating conditions, along with habit and trust to capture mobile payment behavior more fully. Data was gathered through online surveys...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2025) 19 (3): 822–844.
Published: 26 November 2024
...Manas Somakumar Nair; Jessy Nair; Aarthy Chellasamy Purpose The COVID-19 pandemic provided unprecedented impetus to the evolution of the e-learning learning ecosystem by compelling students to adopt e-learning systems. This paper aims to use the UTAUT model to provide insight into the differences...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2020) 14 (3): 281–306.
Published: 24 January 2020
... and Use of Technology (UTAUT). In addition, so far, no studies have effectively made a comparative analysis across gender, i.e. are personal and UTAUT factors in the determinants of online purchase intention significantly different across gender? Mohsen Ali Murshid can be contacted at: mohsen092...
Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2019) 13 (2): 173–195.
Published: 21 March 2019
... factors from the Unified Theory of Acceptance and Use of Technology (UTAUT) along with perceived credibility. The factors of UTAUT include performance expectancy, effort expectancy, facilitation of conditions and social influence. Apart from testing the direct relationships of the model constructs...
