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Keywords: Variety seeking behaviour
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2022) 16 (6): 885–903.
Published: 24 September 2021
...Ashish Gupta; Shivendra Pandey Purpose The study aims to examine the moderating role of variety-seeking behaviour between customer engagement and its antecedents (customer satisfaction and customer value). Further, this study also tests the existence of the value-satisfaction-engagement behaviour...
