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Keywords: Youth
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Journal Articles
Journal:
Journal of Asia Business Studies
Journal of Asia Business Studies (2017) 11 (4): 387–412.
Published: 12 December 2017
... it as a platform to connect better with each other. This paper makes an attempt to study the motive and online purchasing behavior of youth by examining Facebook posts and understanding their relationship with personality and gender. Design/methodology/approach A survey was conducted on 200 young Indian...
