This study examines the relationship between the perceived benefits of the One District One Product (ODOP) initiative, business adaptability, and financial performance among agripreneurs in Punjab, India.
Cross-sectional data were collected from 101 ODOP beneficiaries in Bathinda. Structural equation modelling, quantile regression, and Kendall's coefficient of concordance were used for the analysis.
The results suggest that perceived benefits are positively associated with adaptability and revenues. In turn, adaptability is directly associated with revenues and partially mediates the relationship between perceived benefits and revenues. The quantile estimates show that while adaptability is associated with lower to median revenues, perceived benefits are correlated with medium to higher revenues.
The findings demonstrate the relevance of government initiatives in the agribusiness sector.
This study contributes to the limited empirical evidence on ODOP. It highlights how government-backed initiatives shape agripreneurs' adaptability and financial outcomes across different revenue levels.
