... 4.0. In this context, Agtechs have emerged as agricultural technology-based operations. Design/methodology/approach This study systematically mapped the application of digital technologies in the Agtech context, proposing a conceptual map that integrates barriers, critical factors and performance...

... attributes. Further, the platforms should enable smallholders to trade farm produce by providing a mechanism for real-time online nudging and bargaining with buyers. Research limitations/implications The study is based on the applications of random utility theory. The research has utility for Agtech...

...Neeraj Singh; Sanjeev Kapoor Purpose Although Agtech firms have promoted digital platforms for retailing farm supplies (RFS), farmers are sceptical while purchasing them online. As a result, they struggle to generate a sustained demand. Among other approaches, these platforms onboard complementors...

...Jeremias Lachman; Andrés López Purpose The objective of the paper is to learn about the enabling factors that fostered the development of the Agtech sector in Argentina. The authors analyze how the local ecosystem (S&T institutions, incubators and accelerators, domestic clients, venture...