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Keywords: Agri-inputs
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Journal Articles
Extensiveness of farmers’ buying process of agri-inputs in India: implications for marketing
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Journal of Agribusiness in Developing and Emerging Economies (2017) 7 (1): 35–51.
Published: 15 May 2017
...Niraj Kumar; Sanjeev Kapoor Purpose Understanding of the farmers’ buying process is of great economic and strategic relevance for agri-business firms. The purpose of this paper is to explain the extensiveness of the buying process of Indian farmers in their purchase of agri-inputs and discusses...
