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Journal Articles
How to successfully compete in modern export fruit markets? Lessons from a leading export producer in Argentina
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Journal of Agribusiness in Developing and Emerging Economies (2022) 12 (4): 641–655.
Published: 18 April 2022
.../methodology/approach To achieve the research purpose of the paper the authors carry out an in-depth case study. They analyze the export strategy of Patagonian Fruits Trade, an Argentinean leading exporter of apple, pear and kiwi. Findings Results revealed that Patagonian Fruits Trade developed a strategy...
