... environment, we shed light on the drivers of income variability and farmers’ risk attitudes. We also evaluate the performances of pig farmers. In so doing, we employ various econometric techniques. First, we apply the Generalised Linear Model to determine the extent to which production risks influence income...

... was strongly influenced by the overall liking of the product. Attitude towards homemade food significantly predicted both dependent variables as well. While the importance given to extrinsic cues had a negative effect on overall DOL, food enjoyment positively affected ITB. Research limitations/implications...