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Keywords: Big data analytics capability (BDAC)
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies 1–15.
Published: 27 July 2026
... to becoming necessary and strategic. While existing literature highlights the general value of Big Data Analytics Capabilities (BDAC) in developed markets, few studies have contextualized this relationship for agro-industry in the North Africa region, where structural transformations are rapidly reshaping...
