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Keywords: Brand efficiency
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2022) 12 (1): 56–74.
Published: 22 October 2020
... by a weighted sum of inputs”. Its other applications include measuring fertilizer brand efficiency (Mohanty and Senthil, 2017), measuring marketing productivity efficiency (Kamakura et al., 1988) and advertising expenditure benchmarking (Luo and Donthu, 2001). There are two popular models of DEA: CCR...
